The SEC Advisory Committee on Small and Emerging Companies (ACSEC), established in September, 2011, and discussed in the article below made its first recommendation to the SEC on January 6th of this year: immediately relax or modify restrictions on general solicitation and general advertising in private offerings under Rule 506.
The ACSEC’s perspective showed legislative support. In November of 2011, the House passed an earlier version of the Jumpstart Our Business Startups Act (“JOBS Act”) by a large and bi-partisan majority of 413-11. On March 22, 2012, the Senate passed the JOBS Act, but had to send the bill back to the House for approval after making revisions. The ACSEC recommendation and the JOBS Act created two prospective routes to remove the long-standing general solicitation prohibition: (i) the SEC could heed the advice of its ACSEC and remove the prohibition through its administrative rulemaking process, or (ii) Congress could mandate the SEC make such changes to its rules through the JOBS Act. As it turns out, Congress was the route leading to the pot of gold at the end of the rainbow. Just last week on Tuesday, March 27, 2012, the House, with strong and bipartisan support (380-41), passed the JOBS Act. Only yesterday, Thursday, April 5, 2012, did President Obama sign the JOBS Act into law.
Historically, Regulation D transactions restricted general solicitation by limiting transactions to parties with pre-existing relationships. This restriction significantly reduced the pool of prospective investors and created interesting restrictions around tracking connections between investors and issuers.
The primary impact on the elimination of the general solicitation ban on Regulation D offerings will be the following:
- The SEC must revise its rules, within 90 days, to eliminate the general solicitation prohibition for offerings to accredited investors – thereby allowing companies without existing connections to such investors, whose hands were previously tied, to now reach out to such investors and, in return, receive needed capital.
- Issuers will have the ability to utilize general solicitation, but only for investors who qualify as accredited investors.
- Issuers must take reasonable steps to verify that purchasers of securities are accredited investors (using such methods as determined by the SEC).
- Use of general solicitation will come into effect as early as this summer, which means, after a bit of due diligence to establish a reasonable belief that an investor is accredited; issuers can extend offerings to investors with whom they do not have already-established relationships.
The bottom line: after much grumbling by entrepreneurs and small and emerging businesses, the go-ahead from the ACSEC, some back and forth between Congress, and a little pen and ink from President Obama, the JOBS Act has officially banished the general solicitation ban.