The Law industry has been very competitive and people are becoming more wary of scams and frauds to handle their sensitive cases. More clients seek out the help of the internet to check on the quality and credentials of a certain law firm before finally deciding if the firm is worthy of the trust and the money they are going to invest in for their cases.
Google Panda and Google Penguin are two SEO-related updates from Google since 2012. Now, law firms are ranked more properly by strictly enforcing guidelines. Google penalizes and punishes anybody who violates the policies in terms of pushing up the ranking of websites. It is getting more comprehensive, thorough and precise. And this is where SEO companies get in the picture to help lawyers increase their ranking. So if you want your firm to stay on board, it is a must that you work with SEO experts that are very knowledgeable in Google+ Local.
Here are some things that you could do to help the SEO company push your site to a better ranking for your firm:
- Increase your relationships by only putting up links that are high quality. Exposing your site to low quality links may cause it harm.
- Never buy links that claim to increase your ranking. Chances are, they’re fake and will do the opposite for your site.
- Create articles or contents, which are engaging to the readers. It must contain things that you want your clients to read to encourage them more to contact your firm.
- Don’t be selfish in terms of promotion. Promote other products, firms or services and they will also promote you. If your firm gets a lot of feedback from other sources, it will definitely increase your ranking.
Because of Google Panda and Google Penguin updates, a lot of law firms had their sites closed down. Don’t let yours be a part of them. Contact SEO companies since they will know how to handle proper SEO for your website after Google’s updates.