Should Lawyers Blog? Law Office of Attorney Zeribe Ned Ogueri Blogging review: Even though blogs have been around for ages, there aren’t a lot of lawyer blogs. Undoubtedly some of that is due to the fact that most lawyers work long hours and simply don’t have the downtime to create blogs, but some of it is also due to the fact that lawyers are held to a high standard of professionalism, and blogs are generally known for tawdry or frivolous content. However, there is no specific restriction against lawyers blogging, and in some cases, it can be beneficial to both the lawyer and his firm. Here are some questions to help you evaluate whether blogging is right for you.
- Who will read it? Before you start writing a blog, make sure that you know who your audience is. Are you writing for fellow lawyers? For prospective clients? For family members and friends who are curious about your work? Whatever the answer is, target your blog specifically at them, and stick within your niche. It’s the surest way to build up a following and to become a credible expert in your given niche. While you’re at it, make sure that it’s something that you’re interested enough in to make blogging not seem like a chore. Should Lawyers Blog? Law Office of Attorney Zeribe Ned Ogueri Blogging review
- How worried are you about your job? If you are entertaining any notions about creating an anonymous legal gossip blog, then think again if you value your career. Getting found out by senior partners will spell the end of your job, and breaking the client-attorney relationship could get you disbarred. In addition, if you offer legal advice, you could accidentally violate your state’s code of ethical conduct. Your best bet is to stay professional, and only address general questions, never getting into the specifics of a commenter’s case. In addition, be sure that you know your ethics code inside and out—and don’t blog while on the clock
- Will blogging lead to more clients? It all depends on the audience of your blog, but if you create an informational blog targeted at people in need of legal help, then you have a good shot at increasing your client base. Of course, you’ll also have to write genuinely helpful posts that are engaging to read, but that’s a given for any successful blog.
- Can I squeeze blogging into my schedule? You’ll need to write at least two (or possibly only one) blog post a week in order to generate any kind of reliable readership. It would be far better to post daily, even if they’re short (but informative) posts. If you write quickly, then you might be able to write a substantive post within an hour, but there will be times when you’ll need to spend three of four times that trying to perfectly articulate a particular thought or story. In general, blogging needs to be something of a labor of love to make it worth the time and effort involved.
Should Lawyers Blog? Law Office of Attorney Zeribe Ned Ogueri Blogging review. Video blogging
Video blogging is still relatively new, which will make your blog stick out a bit. In addition, you’ll be able to get away with fewer posts per week, although the amount of time involved will rise accordingly. Not only that, but you’ll be able to put yourself right in front of potential clients (assuming that’s your audience), making it more likely that they’ll call you—if you impress them. If you’re already posting videos to an video directory, then you should certainly include at least one or two of them in your blog.